SHAPES

Identity for SHAPES by Tish Dignam, a clarity coach dedicated to building brands and empowering people, was commissioned by Culture Defined to capture her core values of simplicity, collaboration, and adaptability. At its foundation is a bold, minimalist wordmark that reflects clarity and structure, paired with a versatile two-circle symbol representing connection, systems, and processes. This adaptable motif scales effortlessly across various applications, anchoring the visual language with a focus on clarity and flexibility. Complemented by a vibrant color palette, structured typography, and playful, blurred shapes, the design strikes a balance between professionalism and approachability, effectively communicating Tish’s ability to simplify complexity.

*Art Direction, Visual Identity, Digital Design, Social*