Studio Beyond

Commissioned by Culture Defined, this project focused on developing a comprehensive visual identity and art direction for a global research and strategy agency at the intersection of culture, commerce, and creativity. The design features a distinctive logo inspired by optician eye charts, alongside two carefully crafted marks— a primary mark for larger-scale applications and a secondary symbol for consistent use across various touchpoints. The visual identity encapsulates the agency’s dynamic and insightful approach, ensuring clarity, flexibility, and coherence across all brand materials and platforms.

*Art Direction, Visual Identity, Digital Design, Social*